Nani has been striving to expand his market and boost the business potential of his films by aggressively promoting them in multiple languages. This time, he even traveled to the USA to promote his latest film, HIT 3. However, despite these efforts, he hasn’t seen significant success. Though all his films are labeled as “hits,” they are not entirely successful.
Trade websites may project a rosy picture, but films like “Hi Nanna,” “Saripodhaa Sanivaaram,” and “HIT 3” have incurred losses in several regions.
Reports suggest that “HIT 3,” his most recent release, performed very average in certain districts of Andhra Pradesh. Concerned by the growing narrative that his films are failing to recover their investments, Nani recently encouraged a distributor from one of these districts to clarify the situation publicly.
Earlier this week, the distribution company posted on social media that the film has not only broken even but has also started generating profits in that area.
Despite dubbing and promoting his films as pan-Indian releases, they have consistently underperformed in other languages. Given this track record, Nani is reportedly worried that the perception of his films failing even in key markets like Andhra Pradesh could seriously damage his prospects. As a result, he is now making efforts to counter this negative narrative.
