Superstar Mahesh Babu has signed a deal with Zee Telugu. He will promote the channel for a year as part of this deal. He will make appearances in reality shows, TV serials, and other programs produced by the channel.
He had already completed filming for a dance show along with his daughter Sitara. For this exclusive endorsement, the channel had agreed to pay him a whopping remuneration of Rs 9 crore.
Mahesh Babu is a favorite of corporate brands. He has been in the business of endorsements for many years. He is one of the highest-paid celebrities in India.
Meanwhile, Mahesh Babu will begin the regular shoot of his next film next month.