Believe India joins hands with South Bay


Hyderabad, January 11, 2021 – Leading independent digital music distribution and artist services company Believe continues to make in-roads with the business of music distribution in India announced a recent sign up with South Bay, YouTube Channel owned by actor, producer, and entrepreneur Rana Daggubati.

South Bay which launched last month aims at creating diverse, quirky content and dialogue between the creators and the audience. It will host a varied mix of content on its YouTube channel, from live chats, snackable short forms, news, music, animation, fiction, and non-fiction.

For its part, Believe is a world-leading digital music company, helping artists and labels to build their audiences and careers, at all stages of their development in their local market. It is a best-in-class technology organization, providing global distribution and digital marketing services to its partners. Believe has more than 1400 employees in 45 countries.

Rana Daggubati – Founder – South Bay comments, “We are really excited to have Believe Distribution Services as our exclusive distribution partners at South Bay. Right from South Bay’s inception we are looking for collaborations that will help us build edgy, quirky content and music is one of the verticals we are heavily focusing on. Right from giving a platform to independent artists to working on commercial content, we want to tap everything, and this partnership will help us reach our goals.”

Commenting on the partnership, KGV Kiran Kumar – Director – Believe Distribution Services India says, “At Believe, it is our mission to support labels and artists in their independent music journey using our world class setup. Our partnership with South Bay exemplifies our commitment to support upcoming music labels in creating path breaking collaborative music and taking it to global scale with a mix of best technology and well-trained music experts.”

(Press Release)


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