Netflix bags SSMB28 rights for a whopping price


#SSMB28, Mahesh Babu’s third collaboration with director Trivikram, has yet to begin its shooting. The film’s formal Pooja ceremony took place a long time ago, but the regular shoot was postponed. The shooting is expected to begin next week.

Meanwhile, the producers received a bonanza from streaming powerhouse Netflix. This OTT company paid a hefty sum for the film’s streaming rights.

In addition to Telugu, Tamil, Malayalam, and Kannada versions were also bought. “Glad to announce that #SSMB28 is coming on @NetflixIndia in Telugu, Tamil, Malayalam and Kannada as a post theatrical release!,” the production house tweeted.

S Radha Krishna produces the film through his production company, Haarika Haasine Creations. The female lead is to played by Pooja Hegde. Thaman is in charge of the music.



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