Nidhhi Agerwal shoulders promotions singlehandedly

With Pawan Kalyan unavailable for promotional activities outside Andhra Pradesh and Telangana, it’s now evident that the “Hari Hara Veera Mallu” team will limit its major publicity efforts to the Telugu states. The actor has committed to attending only one promotional event—the grand pre-release function in Hyderabad.

In the absence of the lead star, Nidhhi Agerwal has taken charge of the film’s promotions.

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She has been actively participating in media interactions and will continue her solo promotional efforts in Mumbai and Chennai, particularly for the Hindi and Tamil versions. Despite the film having pan-Indian potential, the team isn’t pursuing large-scale promotions outside the Telugu market.

Nidhhi, who plays the character Panchami, remains the sole representative for promotional duties, even though the cast includes Bollywood names like Bobby Deol, who plays the antagonist, and Nora Fatehi, cast as a princess. Neither of them is involved in the film’s promotional campaigns, at least for the Hindi version.

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With no support from her co-stars, the entire weight of publicity efforts for “Hari Hara Veera Mallu” now rests on Nidhhi Agerwal’s shoulders.