
“Pushpa 2” gained immense popularity in the Hindi market and achieved unprecedented success as a blockbuster in North India. The film also performed strongly in North America and subsequently made its OTT debut last week. Now, there is talk that the film has won significant international acclaim, particularly for its action sequences and the performance of Allu Arjun after it debuted on Netflix.
A popular social media handle posted a fight scene from the film on X.com and praised its action choreography and Allu Arjun’s portrayal. This post garnered millions of impressions and has sparked conversations comparing its action to Hollywood standards.
Some say after its Netflix debut, the film attracted Hollywood and international filmmakers. Others say it is a PR exercise and paid social media promotion.
A similar attempt was made by the ‘RRR’ team, which ran a successful Hollywood campaign. Everyone knows Rajamouli’s team ran paid promotions back then. Similarly, Allu Arjun’s team is doing the same, say his critics. But we have to see whether it is organic hype or paid promotion.