It is well known that OTT companies are no longer buying Telugu film rights in the same volume that they once did. They have reduced their spending. Nonetheless, there are actors whose films close OTT deals while still in production.
Take Nani as an example. The natural actor’s upcoming film, Saripodhaa Sanivaaram, has closed an OTT deal worth Rs 45 crore.
Siddhu Jonnalagadda is one of the most popular young heroes. His two films have closed OTT deals for a significant sum. “Tillu Square,” which is set to be released in March, was acquired by Netflix for a big amount last year.
Now, the OTT deal for Siddhu Jonnalagadda and Bommarillu Bhaskar’s new film has been closed. This demonstrates that Siddhu has a solid OTT market. Because he has a strong following among the youth.
