The right promotions have become a key factor for any pan-Indian movie. These big movies need aggressive publicity. The lead cast must do multi-city tour promotions.
Vijay Deverakonda is pinning a lot of hopes on ‘Liger’, his first pan-Indian film. The boxing drama unveiled a teaser last month. But it needs solid buzz with songs and other promotional material. The actor will do his style of publicity from the last week of July.
Being directed by Puri Jagannadh, ‘Liger’ has boxing legend Mike Tyson in a crucial role, his first-ever appearance in an Indian movie. Ananya Pandey is the female lead.
‘Liger’ has already closed massive deals with digital, satellite, and music companies and recovered more than 70 percent of its budget.