Couple Friendly: Dheeraj Mogilineni enters Nizam distribution

The Nizam distribution circuit is witnessing fresh activity with new players stepping in. Over the years, several distributors have entered the Telangana market, but only established names like Dil Raju, Suniel Narang, and D. Suresh Babu have managed to sustain their dominance.

Now, young producer and distributor Dheeraj Mogilineni is making his debut in the Nizam distribution arena. His entry comes with the Valentine’s Day release “Couple Friendly,” starring Santosh Soban and Manasa Varanasi, which is set to hit theatres on February 14.

The romantic entertainer has generated decent pre-release buzz. It is also said to be witnessing encouraging interest on BookMyShow, indicating positive traction among urban audiences. Dheeraj is reportedly confident about registering a strong start with his first outing in this competitive territory.

Interestingly, Annapurna Studios, owned by Nagarjuna Akkineni, is also stepping into the Nizam distribution space with Vishwak Sen’s “Funky.”

ALSO READ: Why ‘Funky’ is seeing weak re-release interest?

With new banners entering the market, the region appears set for a competitive phase in the coming months.