NTR’s EMK struggling to get a boost in ratings

NTR is hosting a TV quiz show named ‘Evaru Meelo Koteeswarulu’ (EMK) for Gemini TV. It had attracted impressive viewership in the initial weeks. But it could not sustain the momentum.

Due to IPL games, the show has witnessed a further dent in the TV ratings. Last week, it slipped further. ‘EMK’ is the Telugu version of Amitabh Bachchan hosted ‘Kaun Banega Crorepati’. 

Now, Gemini TV is roping in big stars as the guest contestants to attract viewers. In the coming weeks, we will see Mahesh Babu and Samantha playing the game. As a host, NTR is doing an exceptional job. But it is showing no growth in viewership. 

NTR will soon start working on director Koratala Siva’s new film.

ALSO READ: Exclusive: Samantha shoots for NTR’s EMK