Zero hype for LIK, Pradeep Ranganathan faces test

Pradeep Ranganathan made a mark in the Telugu market with a string of successful films. His debut as a lead actor, “Love Today”, turned out to be a decent success, followed by “Return of the Dragon” and “Dude”, both performing well.

Despite delivering three hits, his latest film “LIK” aka “Love Insurance Kompany” has failed to generate any buzz in Telugu.

The hype around the film is almost negligible, and there are no aggressive promotional activities either. As a result, the film now largely depends on word of mouth after its release.

“LIK” is directed by Vignesh Shivan and stars Krithi Shetty as the female lead. S. J. Suryah plays the antagonist.

After this release, Pradeep Ranganathan is expected to move on to new projects, hoping to maintain his momentum. The film arrives in theaters on April 10, 2026.