Where’s the content? Exhibitors Ask!

The Government of India has permitted the reopening of cinema halls from October 15. But the movie exhibitors are grappling with various issues to resume the operations. The major concern forms them is the availability of the films.

No Telugu producer has so far announced the release plans. Films like Ram’s ‘Red’, ‘Uppena’, and ’30 Rojullu Preminchadam Ela’ have completed their production work long back and is ready for the screening. However, the producers are not announcing their release dates. These three films will only release in the theaters. But they are waiting for things to come back to normal.

The exhibitors fear that they cannot attract the audiences to the theaters with the number of films lined up for the release. “What is the use of opening the theaters, when a big film is not available for screening,” an exhibitor in RTC X-Roads said. 

Nani’s ‘V’, Anushka’s ‘Nishabdham’, and Raj Tarun’s ‘Orey Bujjiga’ recently got premiered on OTT platforms. As per the agreement with the OTT companies, ‘V’ might get a theatrical release as well. But will people come to watch a movie that is already available on the streaming sites? 

This is a tricky situation for the exhibitors.

All in all, the movie business in Telangana and Andhra Pradesh will take another couple of months to see the resurgence.

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