Bellamkonda Sai Srinivas, Nabha Natesh, and Anu Emmanuel starrer ‘Alludu Adhurs’ has also joined the Sankranthi fray. The film’s trailer and songs have failed to entice the audience.
Compared to ‘Master’ and ‘Red’, the bookings for this movie are low. Ram’s ‘Red’ and Bellamkonda’s ‘Alludu Adhurs’ are releasing on the same day (Jan 14), but the latter is lagging in bookings.
The disadvantage this film has is that it is competing with films that are also mass entertainers. The core audiences for mass movies have more choices this Sankranthi. Hence, Bellamkonda’s film is not able to score in bookings.
‘Alludu Adhurs’ is directed by Santosh Srinivas, who recently delivered two flops with ‘Hyper’ and ‘Rabhasa’.