Netflix bags OTT rights of Sing Geetham

Netflix has secured the digital streaming rights of “Sing Geetham”, the latest film from veteran filmmaker Singeetham Srinivasa Rao, which released in theaters yesterday. The film has opened to highly positive reviews and strong word-of-mouth on social media.

Given that the project was backed by producer Nag Ashwin and the prestigious Vyjayanthi Movies banner, the OTT deal was finalized well before the theatrical release. Industry sources indicate that the film’s non-theatrical rights were sold for nearly Rs 14 crore.

While “Sing Geetham” has started its theatrical run on a promising note, the box-office numbers are yet to fully reflect the widespread appreciation it has received. However, such content-driven films often rely on word-of-mouth and tend to gather momentum gradually over the weekends and in the days ahead.

Featuring newcomers and emerging talent in the lead roles, the film has struck a chord with audiences and critics alike, raising hopes for stronger collections in the coming days.