Rai Rai Raa Raa clocks record views: Are the numbers real?

Getting massive organic views for film songs and teasers has become increasingly difficult. While a few films manage to create genuine buzz, sustaining that momentum with consecutive releases is even tougher. However, “Peddi” seems to have pulled it off again with its second single, “Rai Rai Raa Raa.”

The film’s first single, “Chikiri Chikiri,” turned into a chartbuster upon its release last year, generating tremendous excitement. Now, “Rai Rai Raa Raa” has taken the buzz to the next level. The song has clocked 46.1+ million views and over 800K likes across five languages within 24 hours. In Telugu alone, it recorded 29.21 million views, surpassing the previous best of 29.1 million views set by “Chikiri Chikiri.”

With such staggering numbers, industry watchers and netizens are debating whether the views are organic or artificially boosted. According to sources close to the team, the views are completely genuine. The song’s energetic visuals and the pulsating composition by Oscar-winning composer A. R. Rahman have clearly struck a chord with fans, and the makers reportedly did not resort to paid impressions.

Produced by Venkata Satish Kilaru and presented by Mythri Movie Makers and Sukumar Writings, “Peddi” is directed by Buchi Babu Sana. The film stars Janhvi Kapoor as the female lead and is slated to hit theatres on April 30.