Rama Banam is a wholesome entertainer: T G Vishwa Prasad

Rama Banam, directed by Sriwass, produced by People Media Factory, is set to hit theaters on May 05, 2023. The film stars Gopichand as the hero. Here are the excerpts from T G Viswa Prasad’s interaction with media. Vishwa Prasad is producing films on People Media Factory banner.

On People Media Factory making so many films

We adopted a factory model concept to overcome the barriers faced by new producers. Right from the beginning, we have been working on multiple projects simultaneously. This helps us mitigate risks. There are around 30-40 films in the pipeline.

On the title Rama Banam

We were exploring many titles for a family entertainer that’s heavy on brother sentiment. When Nandamuri Balakrishna suggested Rama Banam, we felt it to be apt for the film, and finalized it.

On Gopichand doing a family entertainer

To put it simply, Rama Banam may come across as a family entertainer, but in reality, it is packed with thrilling action sequences that are sure to delight Gopichand’s fans. While family movies may seem similar at first glance, the essence and spirit of each film are distinct and unique.

Who plays a crucial role in selecting films, you, or Vivek?

One cannot rely on a perfect rule or formula to select movies, as there are various factors to consider such as the combination of cast and crew, the concept, and many more. The success of a particular genre at present doesn’t necessarily guarantee its success in the future. It requires a constant evaluation of audience tastes, preferences, and the ability to adapt and innovate with changing times. A producer must have a keen eye for recognizing potential in a script and be willing to take risks to bring unique and fresh stories to the audience.

How did you feel after seeing the output of Rama Banam?

Rama Banam was in production for a year, and we are extremely satisfied with the content. The final schedule was completed in May last year, and despite facing some challenges, we were able to finalize everything. Originally, we were planning to release the film in February, but we decided to go with a summer release in May. We believe that the timing is just right for this family entertainer packed with action.

On children interested in film production

My daughter is currently handling the line production for Sharwanand’s upcoming film, while my son is interested in the technical side of our business. It’s important to have a balance of passion and skill in the film industry, and I’m proud that my daughter is pursuing her interests in this field.

On People Media Factory origin and US roots

We ventured into producing the US episodes of Padutha Theeyagaa. In 2015/16 when want to take full-fledged film production, we had to overcome several entry barriers. Despite the challenges, we persevered and spent time assessing the market and determining the best content to invest in. In the USA, there is a regulatory body called SAG, which we had to navigate. To better understand the complexities of working in America, we produced a film in 2018, which served as a precursor for all our future projects in the US.

In the next 5 years…

In the film industry, there are two main components: the creative side and the technical side. The technical side can be more easily systematized and run like a corporation. However, the creative aspect requires talent and cannot be entirely controlled. Our company’s goal is to become the fastest production company to reach the milestone of 100 films. We strive to achieve this by streamlining our technical processes and leveraging our experience in the industry to identify and support talented individuals on the creative side.