Lately, actor Siddharth has been raising many questions about the film business. He responded to the AP government’s decision to slash the ticket prices, which impacted the theatrical revenue of Telugu films. He voiced his opinion against the government’s decision.
He now took potshots at the so-called trade pundits who put up unbelievable figures.
In India, there is no proper mechanism to ascertain film collections. There are a couple of genuine trade analysts who share collection reports based on their sources. But the so-called social media influencers have spoiled the space. They have been putting up all sorts of nonsensical figures (the same content shared by all the influencers with little change, obviously taken from the PROs and digital teams of the films) on Twitter to hype up a movie when it gets released.
Without naming any film, Siddharth raised this question.
“How much is the going commission or rate these days for fudging collection reports of films? Producers have been lying about BO figures for ages… Now the “trade” and “media” have started their “official” figures… All languages, all industries…same. Pan India dishonest,” he tweeted.
He was recently seen in a Telugu film, Maha Samudram, which tanked at the box-office.
