ZEE5 holds presser at Snow Kingdom for ‘Gaami’

Vishwak Sen’s “Gaami,” a survival thriller that captivated viewers with its unusual storyline upon its theatrical release on March 8th, 2024, is currently streaming on the popular OTT platform ZEE5 and appealing to everybody.

Interestingly, ZEE5 also received praise for its novel promotional technique. The ZEE5 marketing team organized the first conference of its type at Snow Kingdom India. Given that “Gaami” was primarily shot in the Himalayas in freezing weather, the organizers reproduced the snowy mountainscape during the press conference, impressing and immersing participants in the film’s environment.

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Vishwak Sen and “Gaami” director Vidyadhar Kagita both praised ZEE5 for their innovative technique to recreating the Himalayan milieu and offering the media with firsthand taste of the freezing cold atmosphere. They were optimistic that spectators would like the film’s immersive quality on ZEE5’s platform.

Loyd Xavier, ZEE5 South Vice President Marketing, stated that they had taken the unique and creative initiative, and he commended the entire team for their efforts, as well as Snow Kingdom India.

Vishwak Sen thanked the crowd for their support throughout the theatrical run and ZEE5 for bringing the film to their platform.

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