What’s it about?
In 1947, Abbayi and Ammayi end their lives. The doomed lovers reborn as
Arjun (Pradeep Machiraju) and Akshara (Amrutha Aiyer), who are college students in Vizag.
Since Arjun and Akshara don’t like each other, a Swamiji (Subhalekha Sudhakar) rewrites their fate. Arjun and Akshara come to Araku, where Abbayi and Ammayi died. Swamiji’s decuple tells them about their past life. The Swamiji switches their bodies for a reason. And what happens next? How will Akshara and Arjun, who hate each other, cope up with now switched bodies?
Pradeep Machiraju, a popular Telugu TV personality, in his debut as a lead hero, has selected a weird script. The film is written and directed by debutant Munna.
Instead of the usual card as ‘written and directed by’, Munna takes the credit as ‘conceived and crafted by’. What did he conceive? Well, he has taken the basic plot of several reincarnation-themed movies (mainly from Allari Naresh and Sada starrer Praanam) to switch it into the body of the ‘body-swap’ themed genre. In other words, the director didn’t ‘conceive’ anything but rehashed two movies – Pranaam (2003), and It’s Boy Girl Thing (2006) and ‘crafted’ as ’30 Rojullo Preminchadam Ela’.
Perhaps not satisfied with lifting these two stories, he also copies a crucial scene of Aamir Khan’s ‘3 Idiots’.
Plagiarism aside, does it make any interesting to watch? The less said about the better. Thirty minutes into the film, we know that the director’s amateur narrative skills would put into a test of patience. The director and his team of writers have come up lousiest scenes. The main part of the story is set in an Engineering college, and the college jokes are dated.
The situation deteriorates further when the lead actors in their switched identities do all kinds of nonsensical acts in the name of comedy.
Pradeep Machiraju in his debut attempt has attempted dual roles. He is energetic but his characterization is silly. Amritha Aiyer who recently played one of the female leads in Ram Pothineni starrer ‘Red’ fails to impress. She goes overboard when she tries to act like a man.
The viral song, ‘Neeli Neeli Aakasam’ is the best part of this movie. The song is filmed beautifully. The camerawork is good.
Bottom-line: ‘30 Rojullo Preminchadam Ela’ is told with silly college jokes, has lousy writing.
By: Jalapathy Gudelli
Film: 30 Rojullo Preminchadam Ela
Cast: Pradeep Machiraju, Amritha Aiyer, and others
Music: Anup Rubens
DoP: Shivendra Dasaradhi
Editor: Karthika Srinivas
Written and directed b: Munna
Release Date: Jan 29, 2021