What’s it about?
The story, set in 2004 in Bheemili, begins with the marriage of Srinu (Harshith Reddy), who runs a local cable TV channel, and Srivalli (Shriya Kontham), a bank officer. Srinu’s two friends advise him to act like an alpha male and not appear soft in front of his wife. On their first night, Srinu is surprised to find his wife completely engrossed in watching a daily TV serial, Janma Janmala Bandham, instead of spending time with him.
Much to his shock, she turns violent when he tries to stop her from watching it. The next day, he discovers that his friends’ wives have also started behaving in a ghostly manner during the serial’s telecast.
They seek help from a spiritual leader, Maya (Samantha), for a solution. She tells them that the remedy for a subham (a positive end) lies in their hands.
Why are the women possessed? What is the connection between the TV serial and them? And what remedy do the men eventually find?
Analysis
“Subham”, Samantha’s first production as producer, is a social satire wrapped in a ghost story. The film also mixes many other genre elements and neatly blends them all together to make an impressive watch.
In fact, “Subham” is a genre mash-up: part satire on societal attitudes toward women, part ghost story. The supernatural elements are cleverly employed to underline a core message: women should be free to pursue their interests, their choices must be respected, and they deserve to be part of important decisions—not treated as passive participants.
The story (written by Vasanth Maringanti) and Praveen’s direction seamlessly integrate message, humor, and ghost elements. It starts with the alpha male theory, gradually brings in the ghost angle, then uses a Cinema Bandi-style narrative, and finally wraps up with a meaningful message.
Over its two-hour-plus runtime, the film delivers laughs, sprinkled with satirical moments. Even Samantha’s cameo (which lasts barely 5 to 8 minutes) is well-woven into the narrative.
Post-interval, the film loses a bit of momentum—especially the TV-serial recreation, which feels slightly farcical. However, it regains its footing towards the end, and the message lands well.
All the actors deliver neat performances. Harshith Reddy, as the main lead among the three friends, stands out with his natural screen presence. Shriya Kontham, as his wife, performs convincingly. Gavireddy Srinivas brings laughs with his alpha male act, and Shravani Lakshmi does her part well as the traditional housewife. Charan Peri and Shalini Kondepudi, as the Muslim couple, are decent. Samantha brings a touch of star charisma to her brief but impactful role.
On the technical side, not much stands out, except for the art direction. The overall production design suits the story well.
With “Subham,” director Praveen Kandregula impresses once again, following his promising debut, Cinema Bandi.
Bottom-line: “Subham” generates organic laughs while engaging effectively with its core concept and delivers its message neatly. The blend of social satire and ghost elements works well. It’s a niche film.
Rating: 3/5
By Jalapathy Gudelli
Movie: Subham
Cast: Harshith Reddy, Gavireddy Srinivas, Charan Peri, Shriya Kontham, Shravani Lakshmi, Shalini Kondepudi, Vamshidhar Goud and others
Written by: Vasanth Maringanti
Music: Shor Police
Background Score: Vivek Sagar
DOP: Mridul Sujit Sen
Editor: Dharmendra Kakarala
Presented by: Samantha
Produced by: Tralalala Moving Pictures
Directed by: Praveen Kandregula
Release Date: May 09, 2025
