Small film has turned out to be big hit. ‘RX100’ which released amidst nil expectations last week has now raked in Rs 7.53 Cr from AP and Telangana by end of the first week. The film starring Karthikeya and Payal Rajput was sold to buyers for nominal amount and all of them have started witnessing ‘overflows’ in three days. ‘Overflows’ means producer will get share from the distributor as they have already seen the committed profits.
The daring lover story is a case study in selling youth content to the audiences. Directed by Ajay Bhupathi, ‘RX100’, a film titled on old Yamaha bike, is one of the biggest hits among small movies this year.
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