Superstar Mahesh Babu is regarded as the king of the overseas market as he had the highest hits in the USA. He was the pioneer of this market. However, the USA market for Telugu movies is going through the worst phase. Some trade pundits, the market will not rise again. The golden period is ended.
But some still persist that it would bounce back. 2020 will decide how much the Telugu producers should rely on the USA market. Mahesh Babu’s ‘Sarileru Neekevvaru’ is releasing on January 11. Given the craze that Mahesh holds here, this film is expected to take the massive opening and if it clicks, the overseas market will be revived.
Among the directors, it is Trivikram who holds such craze. The brand Trivikram has a huge fan following. ‘Ala Vaikunthapurramloo’ completely doesn’t rely on Bunny’s star power but Trivikram’s brand equity in the USA. Let’s hope for good prospects.
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