Aditya Chopra revives ‘Kajra Re’ strategy for ‘War 2’

Aditya Chopra is considered a master strategist in Indian cinema. He has revolutionized how big-ticket films are mounted. And now, for War 2, he has revived the strategy used for “Kajra Re” (Bunty Aur Babli) and “Kamli” (Dhoom 3).

Yash Raj Films will release only a short teaser of the much-anticipated Hrithik Roshan and NTR dance number, preserving the full experience exclusively for the big screen.

Fans can expect the glimpse to drop this week.

The idea is to create a cinematic moment so special that people will flock to theatres to witness it. He did the same with Kajra Re as the song wasn’t fully revealed until the film hit theatres, and the audience went wild. With Dhoom 3, he kept every song under wraps, and the impact of Kamli in cinemas was electric. He knows the Hrithik-NTR song is gold, and he’s not giving it away easily.

Directed by Ayan Mukerji, “War 2” is set for a grand release on August 14th, 2025, in Hindi, Telugu, and Tamil.

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