Allu Aravind makes calls to all directors

With all OTT companies making great strides in attracting subscribers during this lockdown period, Allu Aravind floated ‘Aha’ has not yet occupied the mainstream position in the digital space. Poor content is the main reason.

The less said about its quality the better.

Perhaps realizing this, Allu Aravind is now personally calling all the filmmakers – seniors and upcoming directors to ready good content for them with fresh thoughts. He is requesting filmmakers to direct and produce web dramas and small films. He has recently hired an offbeat filmmaker to read the scripts and listen to the narrations.

The senior producer has realized that it is tough to compete with Netflix, Amazon, Hotstar, and Zee5. When compared with the content that is on the platter on these streaming giants, Allu Aravind’s platform looks like a local cable TV channel.