
Allu Arjun has become one of the biggest superstars of Indian cinema after the record-breaking success of “Pushpa 2”. The massive collections of “Pushpa 2” in Hindi markets proved that Allu Arjun, known as the ‘Icon Star,’ is now a true pan-Indian star.
No wonder that Cola brands, which generally rope in stars who have a massive fan following among the youth and masses, are running after Allu Arjun.
Thums Up, a popular beverage brand, had used Vijay Deverakonda for its ads until now. However, Vijay Deverakonda’s poor film choices caused him to lose all the popularity he had previously gained. Now, Thums Up replaced him with Allu Arjun.
The new ad featuring Allu Arjun came out.
The ad showcases Allu Arjun’s swag and energetic presence. The campaign emphasizes the theme “Dammunte Choopincheyy”/’Dum Hai Toh Dhika’ (If you have the strength, show it), encouraging viewers to demonstrate their courage.