Nani has been trying to gain the pan-Indian market. He has been promoting his movies in other language markets aggressively recently, with the hope of securing a market for his films in North India, Tamil Nadu, Karnataka, and Kerala.
While he has drastically increased his market in Telugu states and overseas and has been consistently delivering hits in Telugu, he has not been able to crack the pan-Indian market.
His latest efforts for “HIT 3” have gone to waste.
The collections for the Hindi version of “HIT 3” are below Rs 1 crore nett in the first weekend. The Tamil, Kannada, and Malayalam versions all put together didn’t sum up to even Rs 1 crore nett. So, that means the film has failed to attract audiences outside Telugu.
While Nani is increasing his market in traditional Telugu markets and also raising his OTT rights, he needs a film that will appeal to pan-Indian audiences to crack the Hindi and Tamil markets. Until then, his promotional efforts have yielded minimal results.
Nani is currently touring North America.
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