‘Hari Hara Veera Mallu’ sets big target ahead of release

Pawan Kalyan’s much-awaited historical action drama “Hari Hara Veera Mallu” is set to hit theaters next week. Ahead of the release, the team is gearing up for a grand pre-release event scheduled for July 20 in Vizag.

Producer AM Rathnam has already sealed strong theatrical deals across all regions, particularly in Nizam and Rayalaseema. The film is expected to collect over Rs 150 crore in theatrical share from the Telugu states alone. This is a massive target by any measure.

While the Rs 150 crore benchmark is ambitious, industry insiders believe it’s within reach if the film meets audience expectations.

Adding to its momentum is the fact that “Hari Hara Veera Mallu” marks Pawan Kalyan’s first film release since assuming office as the Deputy Chief Minister of Andhra Pradesh.

Though the story is largely set against a Telangana backdrop, the film is expected to generate more traction in Andhra Pradesh, fueled by Pawan Kalyan’s growing political influence in the state. With the buzz building by the day, all eyes are now on its opening.

TeluguCinema

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